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To establish thought leadership, you want to show yourself as an industry expert. This is simply a matter of planning and writing blogs on topics you know the people in your groups will care about. To brainstorm these topics, think about common questions in your industry or business. What does your audience want to know? When you share n investment through your thought leadership. Your fellow professionals will start to see you — and your brand — as the obvious pick for doing business together. Targeted audiences Identifying your target audience is one of the most important things you can do when creating a LinkedIn marketing plan.



But refining that focus takes some digging into Phone Number List the data and truly understanding the needs, habits, and pain points of your current and future customers. When you join groups on LinkedIn, you can focus on a smaller audience. It’s also an opportunity to listen and learn more about them.



That’s the best way of both refining your message and your operations. Content sharing If you already have a blog, what are you waiting for? LinkedIn groups are ideal for sharing relevant content as part of a vertical content distribution plan. For example, when you share blog posts in a group, you draw fellow professionals to your site simply by offering interesting content. Of course, there are plenty of other kinds of content to share through groups, too.