Post by account_disabled on Feb 17, 2024 5:17:10 GMT -5
That phrase can appear in digital publications, on the product packaging itself, or on any channel you use as a marketing strategy. Today's communication channels facilitate the transmission of the advertising message and if this facility is not well used , your marketing claim will go unnoticed , leaving your product dusty and filled with cobwebs on store shelves. So that this is not your case, today we have prepared a post that will make your brand promotions the best statements on the market. Join us to learn a little more about claim marketing and its importance in the advertising world! What is claim marketing? Claim marketing is a message that is issued about a brand where the qualities and values of the product are summarized in a simple phrase in a precise and assertive manner, with the aim of reaching the public, capturing their attention and hooking them with the product offered.
The phrase used must always carry the image of the product phone numbers data and the values of the brand. The message must be built with statements that present your product or service as something superior to that of the competition and for this the key is in the use of superlatives. Also, you can highlight a feature of the product, for example: Gluten free! The marketing claim should be a short and catchy phrase that, in addition to attracting the customer, generates an emotional connection with the brand, product or service. to the consumer is another hooking strategy. A clear example is the following statement: "Gluten-free products meet a clear standard established and enforced by the FDA.
" Types of claim marketing There are three types of claim marketing and we will explain them to you below: 1. Claim category controller This is responsible for explaining all the advantages of the category to which the advertised product belongs. It must be structured so that the initial message communicates why it is necessary to buy the product or hire the service offered in the claim. Furthermore, it must appeal to the consumer's needs and finally it must be a fixed message in time and space, which implies that the same claim is used in different countries. 2. Category differentiator claim This type is characterized by being designed to establish a difference for the brand of the product for which it is created and the competing product.
The phrase used must always carry the image of the product phone numbers data and the values of the brand. The message must be built with statements that present your product or service as something superior to that of the competition and for this the key is in the use of superlatives. Also, you can highlight a feature of the product, for example: Gluten free! The marketing claim should be a short and catchy phrase that, in addition to attracting the customer, generates an emotional connection with the brand, product or service. to the consumer is another hooking strategy. A clear example is the following statement: "Gluten-free products meet a clear standard established and enforced by the FDA.
" Types of claim marketing There are three types of claim marketing and we will explain them to you below: 1. Claim category controller This is responsible for explaining all the advantages of the category to which the advertised product belongs. It must be structured so that the initial message communicates why it is necessary to buy the product or hire the service offered in the claim. Furthermore, it must appeal to the consumer's needs and finally it must be a fixed message in time and space, which implies that the same claim is used in different countries. 2. Category differentiator claim This type is characterized by being designed to establish a difference for the brand of the product for which it is created and the competing product.